The row, architrave of the sustainability - Granarolo born as a row company, accustomed to reason collectively and to consider itself part of a system that embraces more subjects; the agricultural world, the manufacturer one, the distribution operators, the consumers, the institutions and the banks. The bottom choice has been to interpret the row of our field according to a strategy of increase, based on the continuous search of a distinguishing position in quality and innovation. In this strategic choice, it inhabits the cooperative chromosome that in Granarolo, it has always induced others to look at the company like a community of persons and not simply a physical place of encounter between capitals and resources and a look at the market like a collective set of citizens, not of simple consumers.