The aim of the paper is to analyze how a CSR company can get in touch with the consumer, maximizing its value. We start from a research carried out for ECR in 2002 to understand what the consumer means for CSR, what he wants from a company (kind of information, evidences...) and we compare these ones with what the companies are doing. The consumer wants to have reliable and perceptible information in the shops or on the packaging. He doesn’t know the social report or the ethic code of the company and also if these are on the web. We believe at the same time that the consumers have to know more about CSR of the companies, not only because it is their right, but also as it is the only way to maximize awareness and demand. To work and to develop new communication tools and solutions to communicate a company’s CSR at the consumers, is not a marketing problem (to sell more) but a social problem (to enforce the values system).